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Privacy & Cookies Policy


Welcome to the Privacy & Cookie Policy of 4 Degrees West


Privacy Policy

We are committed to preserving the privacy, integrity and security of the personal information we hold about our customers and those who make contact with us. We have developed this Privacy Policy to explain how we manage and use this personal information and to ensure we comply with our legal obligations under applicable data protection laws.

It is important that you read this privacy policy carefully so that you are fully aware of how we collect and process personal information.

1  Who are we?
4 Degrees West, its website and literature produced in relation to it, are owned and managed by: Kay Taylor and she is the Data Controller.
This is our Privacy Policy and it explains how we collect, use, share, secure and protect your personal data. We are responsible for collecting, holding and managing any personal data you share with us. We will keep your personal details safe and secure and use the personal information you provide lawfully and as explained in this Privacy Policy.

2  What information do we collect from you?
If you contact us to make a booking, or to make an enquiry about a potential or ongoing booking, we will collect details that you give us in relation to that booking or enquiry. This information may include your name, address, contact details, payment details, date of birth, information about people in your party, information about your booking and any other information we may need to help meet your specific needs. If you own or manage holiday accommodation that you choose to let through us, we will collect details such as your name, address, contact details, bank account details and details regarding the accommodation you wish to let. We also collect website usage information and do this using “cookies”. For further information about cookies, and how we use them, please see our Cookie Policy.


3  How do we use your information?

The information you provide may be used in a number of ways, for example: to enable us to provide your booking (if you are booking a holiday through us); to enable us to advertise your holiday accommodation, arrange bookings for you, transfer payments due to you and to provide related support services (if you are letting your holiday accommodation through us); to enable us to provide property management services (if we have agreed that we will provide this to you); for statistical purposes when we evaluate our services; to personalise repeat visits to our websites or inform you about an incomplete booking; to tell you about other products and services that we think may be of interest to you (see below); to manage customer service queries; and to help us to provide details or information you may have asked for.


4  On what legal basis will we process your information?

We will always process your personal information on lawful grounds and in particular on the grounds set out below:-


To Perform a Contract/Provide a Service

If you make a booking through us, we will use the details that you give us to provide that booking to you. This information is likely to include your name, address, age group, contact details, payment details, information about people in your party, information about your booking and any additional information we may need to help meet your specific requirements. If you let your holiday accommodation through us, or we provide property management services to you, we will use information such as your name, address, contact details, bank account details and details regarding the accommodation you wish to let, to perform our agreement(s) with you. If you do not provide us with the information set out in this paragraph, then we may not be able to provide our booking or letting services.


Legitimate Interest

We want to give you the best possible customer experience whilst ensuring that your privacy is respected. We may share your email address with our technology/advertising providers (acting as data processors), for them to use on our behalf in connection with the creation of marketing and promotion for us. They may use this to serve targeted advertising/content to you via their platforms. You can control what advertisements you receive via the privacy settings on the relevant platform. We also provide tracking opt-out links in our Cookie Policy. This is done in our legitimate interest of understanding our customers, marketing and advertising our services to them, and helping us to provide them with excellent levels of service.


Legal Obligation

We may also use and disclose your personal data for compliance purposes, to the extent that we are required to do so by law or regulation by a law enforcement or taxation agency or for the purposes of preventing crime.



For the purposes of marketing, we seek your consent to contact you in this manner. Where we rely on consent to process your personal information, you may withdraw that consent at any time by contacting us using the contact details at the section headed Who can you contact if you have queries about this Privacy Policy? Below. You are also able to Change Your Preferences or Unsubscribe from Marketing Emails at the bottom of each and every marketing email sent.


Vital interests

When processing is necessary to protect an individual’s life



5  Who will we share your information with?

In order to provide you with the products and services that we offer and/or in our legitimate interests, we may share your information with: third party agents (if you are making a holiday accommodation booking through us); credit/debit card companies; and suppliers of cleaning, gardening, maintenance and other services (if you are a holiday accommodation owner). We may also use and disclose your personal data without your permission in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend our legal rights.


6  How do we manage your information?

We may from time to time appoint third party service providers to help us manage efficient systems within the business. Some of these systems may be located in countries overseas, for operational reasons. We will only transfer your information to service providers who help manage our systems, or overseas, where we are satisfied that this is lawful and that adequate levels of protection are in place to protect the integrity and security of any information being processed and in compliance with applicable privacy laws.


7  Updating your details?

If you would like to change any of your preferences relating to the way in which we may use your information for direct marketing, then please send an email to  Alternatively you can call us on 01726 25 35 45.


8  How long will we hold your information for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

We will take all reasonable steps to destroy, or erase from our systems, all the personal information we hold about you when it is no longer required.

9. Your rights

You have the right to ask us at any time:

  1. to confirm whether we hold any of your personal data;

  2. to send you a copy of any personal data that we hold about you;     

  3. to correct any inaccuracies in your personal data and to add relevant details where the personal data we hold is incomplete;

  4. to delete (to the extent possible) any of your personal data, where we are required by law to do so;

  5. to stop processing your personal data, where we are required by law to do so;

  6. to let you have a portable copy of the personal data we hold about you, where we are required by law to do so;

  7. to stop processing any of your personal data that we process on the basis of our legitimate interest; and

  8. to stop sending you marketing material.


Please note, however, that we may continue to send you service-related communications (ie non-marketing), such as emails relating to your booking or to your holiday accommodation.


Where we have reached a decision that affects you by processing your personal data automatically, then you have the right to speak to someone to discuss that decision. We do not use your personal data for the purpose of profiling. Where we process your personal data on the basis that you have given us your consent to do so, then you may contact us at any time to withdraw your consent. If you wish to exercise any of these rights, or wish to object to our use of your personal information, please write to us at the address given at the end of this Policy.


10  Does the Policy apply to linked websites?

Our websites may contain links to other websites. This Privacy Policy only applies to our own website, so when you link to other websites you should read their own privacy policies.


11  When do we monitor telephone calls?

We do not monitor telephone calls.


12  How do we update this Privacy Policy?

We keep this Privacy Policy under regular review and we will place any updates on our website.


13  Who can you contact if you have queries about this Privacy Policy?


You can contact us directly if you have any questions about our Privacy Policy or information we hold about you. Please write to us at the address given below:

Data Controller, Mrs Kay Taylor, 43a Eastcliffe Road, Par, PL24 2AJ.

Email:   Alternatively, you can call us on 01726 25 35 45.


Cookie Policy

Our website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use the website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies, in the pop-up window which appears when you first visit our website. To opt out at a future date please clear your browser cache and re-visit our website where you will again see the pop-up Cookie window.  But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Cookies - are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. 

Non-Necessary Cookies – any cookies that may not be particularly necessary for the website to function and are used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.  It is mandatory to procure user consent prior to running these cookies on our website.

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